Swimwear Brand Spotlight: Daughters of Summer

by Rachel Sawden
0 comment

Daughters of Summer is an eco-conscious resort-wear brand owned by designer, brand powerhouse, and fellow Bermudian, Kim Deuss. This beautiful brand is a new player in the swimwear market, but what sets it apart from the rest is not just Kim’s attention to detail and impeccable quality, but her dedication to her company’s mission – saving our planet through sustainable fashion.

Share on facebook
Share on twitter
Share on pinterest
Share on google
Share on linkedin
Share on email

The Designer

Kim had multiple sources of inspiration that led to her eco-conscious ethos. Growing up in Bermuda, she frequently dove with her stepfather who was a veterinarian who shared his love of the environment and animals with her. Her mother was a professional model who inspired Kim to follow her love of fashion. After completing her BFA in Fashion Design at Parson’s School of Design, she worked in NYC for 8 years for big fashion labels. It was during her time working as a designer in New York that she saw first-hand how the fashion industry was impacting the environment. After attempting to encourage the companies she worked for to adopt more sustainable fabrics, she found that the environment was simply not their priority.

She decided that the only way she could continue to work in the fashion industry would be if she created something herself. It had to be something that she strongly believed in while using the business as a way to make a positive difference in the fashion industry, the 2nd largest polluting industry in the world. She also wanted to make a positive difference to consumers by teaching them what it takes to make clothing, show them why it’s important to know where your clothing comes from, and also to offer beautifully made clothing made in the most responsible way possible. 

The Brand

In 2015, Kim moved from New York back home to Bermuda and worked for a bespoke event planning company to save money and use the off-time to develop her brand.

Kim’s original vision was to create a lifestyle brand of women’s resort wear that catered to women who want to look chic but not at the expense of the environment or society. While developing her brand, she researched sustainable fabrics but struggled to find a more sustainable alternative to silk for dresses, skirts, and tops. She eventually found ECONLY ® fiber swimwear fabric made from recycled ocean plastics. While she was still seeking an eco-friendly alternative to silk, she decided to move forward with producing swimwear.

In the spring of 2019, her dream became a reality when she launched Daughters of Summer.

The Swimsuits

The swimsuits come in a variety of styles, patterns, and solids. The bikini tops and bottoms are sold separately, so you can mix and match your favourites. Kim even hand-drew all of the patterns herself! Her signature style on the tops is the shoulder ties which are not only super cute, but also give them a perfect fit for your body. This is especially comfortable for those who find tops that tie around the neck uncomfortable.

Fabric:

The main fabric used is ECONYL ® regenerated nylon. The ECONYL ® yarn is comprised of rescued ocean materials like fishing nets, fabric scraps, carpet flooring, and industrial plastic from landfills and the oceans across the globe. Through their regeneration and purification process, the material is recycled to its original purity which is exactly the same is virgin nylon. Even better, ECONYL ® regenerated nylon can be recycled infinitely without losing quality.

The fabric used to make the Spring/Summer 2019 collection used 40 lbs. of recycled fishing nets that were destroying our oceans!

Eco-friendliness and quality go hand in hand, as these pieces will endure many summers of salt, sea, and sand, without having to be discarded/replaced which would contribute to more waste.

I know what you’re thinking – what does the fabric feel like? Is it soft? As a proud owner of a Daughters of Summer suit I can tell you that it is super soft and feels like any normal high-quality fabric. 

Manufacturing

Committed to social responsibility, she sought to work with businesses and factories that pay and treat their employees fairly and have safe and clean working environments. They work together to minimize waste in the manufacturing process.

The swimsuits are manufactured in New York City with distribution operations in Michigan. By manufacturing and distributing in the USA, she is helping to protect domestic jobs, supports the local economy, protects workers under labour laws, and minimizes the brand’s carbon footprint.

Packaging

The packaging your Daughters of Summer swimsuit arrives in is eco-friendly also! All tags, thank you cards, and packaging are made from 100% recycled Kraft paper.

What’s Next:

Unfortunately, the coronavirus pandemic has delayed the production on the Spring/Summer 2020 swimwear collection which will be available mid summer. In addition to the new feminine colors and prints coming out in the new swimwear collection,

she has found an eco-friendly alternative to silk and will be producing three dress styles made from Lyocell, a fiber made from sustainably grown trees.

Look fabulous beachside or poolside and help save the planet – yes please!

For more information and to shop online, check out Daughters of Summer ‘s website.

Follow on Instagram:  @daughersofsummer

Share on facebook
Share on twitter
Share on pinterest
Share on google
Share on linkedin
Share on email

You may also like

Leave a Comment

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More

Privacy & Cookies Policy