Self-Publishing Guide – Book Bloggers, Blog Tours & Blitzes

by Rachel Sawden
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One of the best ways to find new potential readers is by working with book bloggers. If it’s not clear by the name, book bloggers are bloggers who blog about books. This will be most effective for finding readers and building buzz about your soon-to-be-published book.

You can use Google searches, Pinterest searches, and Instagram to reach out to bloggers individually for reviews, or you can streamline this process by scheduling a blog tour.

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Blog Tours

Here is a list of some reputable blog tour agencies. Be sure to check the genre they work with before reaching out.  Their prices are variable.

This is by no means an exhaustive list, there are so many! Be sure to do your research as well as search for reviews of the blog tours to ensure that other writers are happy with how their tour turned out.

Once you are set up with a blog tour, they’ll handle the heavy listing. Be sure to follow all of the bloggers involved on their platforms and repost and retweet them when the promote your book.

Giveaways & Guest Blogging

You can also work with individual bloggers on giveaways or even guest posting on non-book related sites. My novel, Runaways, is travel based, so I wrote some travel articles on travel-related blogs. The post wasn’t about my book, but my book was mentioned as part of the by-line. This is a great way to establish authority in a particular area.

Book Blitzes

A book blitz is similar to a blog tour, but all of the blogs are posting the same content. Due to the impersonal nature of the content, this is generally less recommended than a blog tour.

Do you have a blog tour company you recommend? Let me know in the comments.

Next step in my Self Publishing Guide: Goodreads.

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