The next step is to get your back cover blurb written. While you can write this yourself, I would highly recommend paying someone to do this. Back cover blurbs are an art form and as the writer you may be too close to your work to know how to sell it objectively.
The objective of a back-cover blurb is not to summarize what your novel is about, the objective is to sell your novel. Grab a few novels off your shelf and read their back-cover blurbs. How much of the plot did it give away? What about it makes you want to read the book?
If you have never written sales copy before, do not do it yourself.
Your back-cover blurb is the most important sales tool you’ll have, so you really do not want to mess this one up. Plus, it will cost you money to go back later and replace all of your graphics with new copy.
Using Keywords Back Cover Blurb as your Book Description on Amazon
When you upload your book to Amazon, you can use your back cover blurb as the “meat” of your book description. What you will want to research and add are relevant keywords.
Keywords and metadata are the words used to indicate the content of your book. These are the words that consumers are inputting into the search bar when looking for books. Get this right, and you will help people find your book in their searches.
To choose the right keywords, they should be words or phrases that a human would actually type into the search bar, and not too broad so the competition isn’t too high.
Useful keywords include the setting of your story (outer space), character types (single mom) and roles (strong female lead), plot themes (time travel, redemption), and story tone (dystopian).
You can test keywords in the Amazon search bar. First, make sure you do this in an incognito browser window as Amazon’s search suggestions are tailored to your account. Then select “Books” or “Kindle Store” as the Amazon category. Start typing keywords and see what it fills it in with. You can type your genre and then go through every letter of the alphabet and see what Amazon comes up with.
What you will not be able to see is the competition for the keyword, you’ll need a paid program like Publisher Rocket.
Amazon outlines keywords to avoid here: https://kdp.amazon.com/en_US/help/topic/G201298500
To enter your keywords in KDP, sign in and go to the bookshelf. Hit the ellipsis button (“…”) under the Kindle eBook Actions, or Paperback actions menu. Select “Edit eBook Details” or “Edit Paperback Details”. Enter your keywords under “Keywords”. Hit Save and Continue at the bottom, and then Publish when you get to the pricing page.
You are also going to want to optimize the wording on your book description to include keywords. If you’re using your back cover blurb for your book description, you’ll need to find ways to work the keywords in to the copy. Alternatively, you can give your blurb writer the keywords you want included.
Where to Find Blurb Writers
I went to Upwork and listed a job for my back cover blurb with a maximum budget of $250. I found someone with a lot of industry experience, they went to work on a first draft. We had a bit of back and forth polishing and I ran it by people who knew my novel to see what they thought.
This is a good time for market research. Find the most brutally honest people you know, send them your blurb and ask them if they’d be interested in the book. If yes, great. If no, why not? Freelancers should include at least two rounds of revision in their price, so do not be shy about going back to your writer to get it perfect!